Buyer-side car-buying coach

The dealership has a team. So should you.

I spent 15+ years as a sales manager and General Sales Manager inside dealerships in Massachusetts and New Hampshire. Now I'm on the other side of the desk, helping you with pricing, trade-ins, financing, and F&I.

Based in Stoneham, MA. Serving greater Boston, the North Shore, and southern NH.

  • Pricing
  • Trade-ins
  • Financing
  • F&I add-ons
  • Leases

How it works

Three steps to a deal you understand

No pressure and no surprises. Just a clear plan and someone experienced in your corner.

1

Book a session

Tell me what you're shopping for, what you're driving now, and any quotes or offers you already have.

2

Build your game plan

We set a target out-the-door price, figure out what your trade is really worth, compare financing, and decide which add-ons you actually want.

3

Shop with confidence

Walk in knowing what to ask and what to expect, or have me work the deal with you from first quote to signed paperwork.

Services

Pick the help you need

Simple, upfront pricing, paid by you, the buyer.

Coaching session

Starting at$149

A one-on-one game plan before you shop.

  • Out-the-door price strategy
  • Trade-in prep and what to expect
  • Financing and F&I walkthrough
Book a session

Lease or trade review

Starting at$99

A second set of eyes on a lease quote or trade offer you already have.

  • Line-by-line look at the numbers
  • What looks fair and what to question
  • Questions to take back to the dealer
Book a review

Not sure which one fits? Book a free 15-minute intro call and we'll figure it out together.

The Car Coach badge
15+ years
as a dealership sales manager and General Sales Manager

Why The Car Coach

I know how the deal gets built. Now I work for you.

I'm Jonathan Yeshulas. For more than 15 years I worked as a sales manager and General Sales Manager at dealerships across Massachusetts and New Hampshire. I know how the numbers get put together, what's negotiable, and what happens in the finance office.

When you walk into a dealership, you're working with a professional team that does this every day. Most buyers do it every few years, on their own. The Car Coach puts someone experienced in your corner.

  • On your side of the deskI work for the buyer, not the dealership, and I don't take commission from dealers.
  • Confidence, not conflictI'm not here to fight with dealers. I'm here so you understand the process and feel good about what you sign.
  • LocalBased in Stoneham, MA, serving greater Boston, the North Shore, and southern NH.

Where I've worked: Audi Natick (Pre-Owned Sales Director), Sudbay Chrysler Dodge Jeep Ram, McGovern Automotive Group, and Peters Honda of Nashua.

FAQ

Straight answers

Do you work for dealerships?

No. I spent my career inside dealerships, but The Car Coach works for you, the buyer. My job is to help you understand the deal and get one you feel good about.

Do you get commission from dealers?

No. I don't take commission from dealerships. You pay me directly, so there's no question about whose side I'm on.

What areas do you serve?

I'm based in Stoneham, MA, and I serve greater Boston, the North Shore, and southern New Hampshire. If you're nearby and not sure, reach out and ask.

Can you help with leases?

Yes. Leases have their own moving parts, and they can be hard to compare. A lease review (starting at $99) gives you a second set of eyes on a quote, and a coaching session can cover leasing versus buying before you shop.

What if I already have a quote?

Great, bring it. A lease or trade review is built for exactly that: we go through the numbers, flag anything worth questioning, and decide your next move.

Are you going to argue with the salesperson?

No. Most people at dealerships are good people doing their jobs. The goal is a clear, respectful process where you know the numbers, ask the right questions, and are comfortable walking away if the deal isn't right.

Ready when you are

Walk in with a team. Walk out with a deal you understand.

Book a session, or message me on Facebook or Instagram. DM "COACH" to get started.